Canadian model Winnie Harlow has been appointed a global ambassador for John Paul Mitchell Systems (JPMS), and stars in the haircare brand's 2021 campaign, 'celebrating the power of self-expression through hair, inspiring consumers to embrace their distinct beauty and explore their personal style'.

Michaeline DeJoria, JPMS Vice Chairman, said of the partnership 'Winnie is a remarkable woman that inspires people to be fearless and live beautifully. She truly exemplifies our ethos and we are thrilled to welcome her to the Paul Mitchell family'.